Google Analytics and Steps

Google Analytics

Google Analytics is a web examination benefit offered by google that tracks and reports site activity. It is presented in 2005, it is currently a generally utilized web systematic administration. Google investigation is a pushing apparatus to as it encourages as to gauge and enhance our website.it manages your guests, client's action, stay time measurements, approaching pursuit terms, and so on. Google logical following code, which is a bit of JavaScript code that the site proprietor adds to each page of the site. The following code runs the program when the client peruses the page.

Investigation is an intense application for following movement designs on your site. Here is clarify session the key elements, outline is utilized to comprehend where the guests are originating from. Program key demonstrates the program of the guest used to check your site. Guest's steadfastness demonstrates the returns to on your site. Length of visit demonstrates the investing energy in your site.

There were mainly four types of visits;

·         Direct visit

·         Natural visit or organic visit

·         Referral visit

·         Social media visit

Steps

· Sign in to the google logical record utilizing url www.google.com/examination

· Click sign in catch and login with your gmail id.

· Then include name, site name, websites url, include a category.

· Then snap revealing time zone.

· Click the following id.

· After clicking this id you can see a catch I acknowledge, click here.

· Copy the following id.

· Back to our blog.

· Go to settings.

· Click other.

· Paste the duplicated id.

· Click spare settings.

· Back to examination, select and duplicate the site following code.

· Then back to blogger click subject select alter html.

· Before the header label shutting glue the following code.

· Click spare subject catch.

· Again back to examination, select all site information.

· In the opened dowager we can see another choice all site information, click here.

· Press the bolt catch seen left side.

· Select constant. At that point click review. Here you can see your websites logical information.

You may also read my previous post about Google Webmaster tools

Bismiya Firoz

Webmaster Tools and Ownership of Sites

Google Webmaster Tools (GWT)

Google webmaster tool or google search console is a service provided by google to their webmasters. It allows you to inform google about the content of your webpage.

Verification is the process of proving that you own the site. We need to confirm ownership because once you are verified the site you have access to Google Search data, google notifies you about the problems of your website and also helpes you to identify about any malware problems affected to your website.

Importance of verifying your site ownership

checking webpage proprietorship keeping in mind the end goal to utilize google website admin apparatuses right off the bat you have to participate in it. After you go along with you have to experience the confirmation procedure, just when google realizes that you are truly a proprietor. When you have confirmed your google account and have a google code on your site. 

When you login with your website admin apparatuses account first thing you see is the dashboard. From here you can utilize every one of the areas: look quires, site maps, creep alternative, interfaces your site. On the off chance that you click any of these the fitting area will opens. To utilize look reassure the page must be enlisted, a legitimate google account is required, and the proprietor must confirm the record. The website page can checked through a substantial scientific record through the area name of the proprietor, once confirmed the apparatus shows the significant elements. On the off chance that you enroll your site you will get notices from google website admin instruments. Each of the check strategy demonstrates your proprietorship. 

Through this stage of google will conveys to website admins. what's more, this will builds the nature of site. And furthermore an opportunity to build positioning.

How to verify ownership of your blog in blogger.com site by using webmaster tool.

verifying ownership of blog in GWT

• Create a blog in your blogger.com 

• Login to Google website admin tool.com 

• Copy the url of your blog with .com expansion (if there it appeared in .com.in expel the .in and enter om/ncr, ncr is a nation particular augmentation for eg;http://yourblogname.blogger.com/ncr ) press enter and duplicate it. 

• In website admin instruments glue the url in the space given to it in the landing page "include property". 

• By including include property you will achieve a page, for blog click "html tag" confirmation strategy and duplicate the "meta tag" information given in the content box. 

• Go back to blogger dashboard and select dash board and after that snap subject at that point select alter html and here before the head label shut glue the duplicated meta tag. 

What's more, click spare subject catch. 

• Go to webmaters tool kit and press check catch. 

• Now you will get a green tick saying you have effectively checked your ownership.Webmaster instruments

You may also read my previous post about On Page Optimization in SEO

                                                                                                                                  Bismiya Firoz

On Page Optimization in SEO

On page optimization

On page optimization means working with in the website, for an example make a

change or edit the content of the web page. A snippet includes seo title, the url, and

meta description.

SEO Title optimization

It is the important part in on page optimization. A title tag must be short and descriptive

one. The title tag is the first one that is shown, so it is very important one. In a title

tang there must be your name/ business name / site name and add other important

feature about the site. The title must have three or more words, only then google gets a

clarity about our site. But in your title you can write only 55 to 60 characters. Google

cannot display long sentences which have more than 512 pixel width. But in googles

search box we can write 70 characters. The title tag represents the whole content of

your webpage.

So we must care about these things,

* No spelling mistakes

* No grammatical errors

* The title must be clear and impressive

*Title should be bold

*Never use the same title to all your web pages, that means the title should be unique

* Do not use full capital letters but we can add but we can add capital letters in the

begging of a word

Meta description

It is also an important one. We cannot avoid this. A metadescripton should contain a

brief about the websites services and focusing areas. It is a Tag in HTML having

160character snippet that summaries a page’s content. Optimizing the meta

description is a very important aspect of on-page SEO.

Rich snippet

Rich snippets are very attractive, and in a rich snippet there we can see star rating. A

site with star rating have more chances to get a click by the user.

human cannibals web pages in the same website fight for same keyword

Header tag optimization

It is the most important one than the other body parts. The head portion allows to add 8 to 10 words. The focusing key word always include in the heading tag. Heading should be more attractive. Make the content short and simple than a long sentence. Start with the key word is better than adding in the sentence and make it bold. And reduce the repetition of words.

Content optimization

In content optimization we should make simple sentence having maximum 20 words which easy and understandable for the reader. And also avoid hyperlinks for the key words. We can bold two or three key words in a big paragraph to get noticed by the reader. But bolding never helps to increase the ranking.

Bolding of important words helps the reader to get quick understanding of the content and it will helps in omitting or missing the sentence. The percentage of key word we used is called key word density.

Image optimization

Another important optimization is Image optimization. It means adding an image in the article which helps the reader to have an idea about the article which he read. Because the image should be relate with the article. We must take the right file name for the image to optimize our images. In order to provide the description for the image, we use alt name. Alt name will helps the search engines to read the images easily.

Authorship optimization

Authorship optimization is the way for article authors to connect with Google profile to their published content to create ownership.Authorship is only for single article not for website. It improves our click through rate.

I have already published a blog post about the Evoultion and history

Bismiya Firoz

Evolution And History:SEO

Search engine optimization; History and Evolution

Search Engine Optimization is process of maximizing number of visitors to a particular website.Three main processes of search engine optimization are, crawling catching and inducing. there are mainly two type of search engine optimizations , on page optimization and off page optimization.

On page optimization means working with in the website, and off page optimization means working out side the website. sharing a web page through social medias are example of off page optimization. Making a change or editing is the examples of on page optimization.

 Types of Search Engine Optimization

 There are mainly two type of optimizations,

                   White hat SEO

                   Black hat SEO

White hat SEO means the man who do his optimization work in an ethical way. Black hat SEO means man who do optimization work by breaking the rules. keyword  staffing and keyword Meta tag are consided as a black hat SEO practies. keyword staffing means  staffing keywords to unwanted places and keyword meta tag.

Meta tags:Meta tags are the briefings of text that which explains the content of the page. The tags from blog Meta tags and culture are more or less the same thing, a small content which helps the search engines to tell what a web page is all about.

Keyword staffing: Keyword staffing means that an effort to to increase the web page ranking and create more attention to the site artificially by inserting large number of keywords and Meta tags.

Link specific: Google introduces link specific that means the sites which have link supports from another site will placed higher in ranking. But the coming of link sellers affected this practice. So google introduces Quality link specific.

Quality link specific: It means the site which have links from quality sites will placed high ranking. 



Google page rank: It is a calculation used by google itself using the rank website in their own search engine results. The important of website page is measured by page ranking. Mainly the links to a page determines the importance of that web page. The ranking is done out 10. 

 The following points are helps to improve our sites page rank,

• The age of the web site
• The viewers

• Revisits
• Spent time of viewers

• Regular visits

The quality link sites are ready to sell their site, google cant stops them. So google introduce Passing the Juice.

Passing the juice: Which page have page rank supplies link google automatically decreases its rank. And also introduces a no follow ling, by adding a no follow link the equity of our webpage will not be lost.

Google adverse: It means posting advertisements through google. It is the main way of googles earning

Google add scene: It is an advertising service provided by google to post advertisements on google and advertising networks. For each clicks on the advertisement we can earn benefits.

Search Engine Optimization; Evolution

Google appoints Matt Cutts as the head of google web spam team. And the make google as more as users friendly one. They introduces google suggest through this google starts responding to as. 

Pogo sticking: according to user’s response to a site, google decreases the rank of less interested site and increases the ranking of interested sites.

Bounce rate: it is the percentage of visitors who opens a site and then leave without spent his time in that page. 

Social media signals: There were many peoples spent their time in social Medias, google added social Medias as a part of ranking. Social media authority: here sharing is not an important point but which have more interaction is important. There were two sites have same interactive value then google checks the authority value of interacted people.

Google Updates

Google panda

It is an important search results ranking algorithm which released in February 2011. The main thing is panda is against content spamming. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Aimed to lower the rank of low quality sites, in particular "content farms", and return higher-quality sites near the top of the search results. Panda 4.0 is an important update. Google makes this as a permanent filter.

Penguin update

It is in April 2012. It is focused on link spamming. The quality of the search results decreases when the web page is buy and sell links to increase the google ranking.

Humming bird

It is a search algorithm used by Google from August 30, 2013. It gives a systematic search result. But the problem is the people acceptance make the google to accept the information as right whenever it was a wrong information.

Rank brain

It is an artificial intelligence which used in the search engines. Through this google understands the needs of the user and gives the right result.

Pigeon update

It is the code name given to one of Google's local search algorithm updates on July 24, 2014. It is for to increase local listing in a search. It will affect the search result of google maps and other search results.

Pirate update

The Pirate Update is a Google update whose aim is the banishment of illegal content from the search results. The filter also known under the name DMCA Penalty was used for the first time in 2012 and has been continuously improved since then.

The EMD Update

The EMD update is against to the sites which violates the copyright, It is introduced in 2012 September 27. It is to prevent poor quality sites which have high rank because they had match search domain in their domain name. 

Parked domain

It is a registration of domain names without associated with any services like Gmail or a website.it is a practice of reserving a domain for future development.

Mobilegiddon

Mobilegeddon is a name of Google's algorithm update of April 21, 2015. It is to give priority to web sites that display well on smartphones and other mobile devices. It will not affect searches made from a desktop computer or a laptop.

                                                                                                 Bismiya Firoz